将卡车体验式营销做到极致  

An Extreme Efficient Marketing of Test and Experience of Truck—Foton Daimler TEC Open for Business.

作　　者：于占波 

出　　处：《商用汽车》2016年第4期54-56,共3页Commercial Vehicle

摘　　要：它同时为用户提供了一个看、听、用、参与的机会,通过独特的体验式过程,让用户对福田戴姆勒有一个更加立体的感知,从而促成最终的销售。这正是体验式营销的核心所在。Early 2016, Foton Daimler TEC was officially open for business, which was considered as another extreme efficient marketing experiment with innovative idea and operation module in the commercial vehicle business.

关 键 词：体验式营销 商用车行业 乘用车 试乘试驾 创新营销模式 体验店 福田欧曼 梅赛德斯 汽车营销 体验之旅 

分 类 号：U463.82[机械工程—车辆工程]