基于女性行为特征视角下的温泉旅游开发研究——以福州贵安温泉旅游度假村为例  

Hot Spring Tourism Development Research Based on Women Behavior Perspective——Take Fuzhou Hot Spring Resort Gui'an Case

作　　者：郑耀星[1,2] 邓晓颖[1,2] 阮永明[1,2] 

机构地区：[1]福建师范大学旅游学院,福建福州350108 [2]福建省人文社科研究基地海峡旅游发展研究中心,福建福州350108

出　　处：《重庆文理学院学报（社会科学版）》2016年第3期142-145,共4页Journal of Chongqing University of Arts and Sciences（Social Sciences Edition)

基　　金：国家社会科学基金项目"闽台濒危非物质文化遗产的传承与保护性旅游利用"(项目号:11BGL110)的研究成果

摘　　要：从性别的行为特征角度重新审视旅游规划与开发领域的诸多问题,在一定程度上体现了旅游可持续发展坚持"以人为本"的人性化理念。研究选择以往被忽视的、至少有一半人在内的女性感受,结合福州贵安温泉旅游度假村的现实情况,通过女性对温泉的行为特征,探析在女性行为特征影响下温泉旅游的具体开发策略,为温泉旅游可持续发展提供借鉴、参考的依据。Re-examining the problems in the field of tourism planning and development from the perspective of gender behavioral characteristics, to a certain extent, reflects the sustainable development of tourism adhering to the ＂people-oriented＂ concept of humanity. This paper selects the feeling of women at least half being ignored in the past. Combined with the Fuzhou Hot Spring Tourist Village Gui＇ an reality, through the female behavior characteristics of the hot springs, the spa tourism specific development strategies are studied influenced by the behavioral characteristics of female, with a view to provide references for the sustainable development of spa tourism.

关 键 词：女性行为特征 温泉旅游 开发策略 贵安温泉旅游度假村 

分 类 号：F127[经济管理—世界经济]