红船精神的物化设计及传播研究——以嘉兴红色文化创意产业为例  

Research on Materialized Design and Communications of the Red Boat Spirit——A Case Study of Creative Industry of Jiaxing' Red Culture

作　　者：杨燕群[1] 

机构地区：[1]嘉兴学院设计学院,浙江嘉兴314001

出　　处：《嘉兴学院学报》2016年第3期26-29,共4页Journal of Jiaxing University

基　　金：2014-2015年度浙江省文化厅文化科研立项项目(浙文产[2015]12号)

摘　　要：红船精神引领着嘉兴文化创意产业的初创和发展,调查显示:嘉兴文化创意产业存在文化特征不明显、创意理念不强、物化设计不足、产品形式单一、产业链脱节等问题。应从红船精神的物化设计入手,加大红色文化创意产品的研发设计与营销推广,发挥嘉兴地域多元文化的独特魅力,打造"三化"旅游体验模式,创建南湖红色文化体验园,拓展传播红船精神的路径和空间。Red boat spirit leads the start-up and development of the cultural creative industry of Jiaxing.According to the survey,Jiaxing＇s cultural creative industry is not clear in cultural characteristics,not strong in creative concepts,not sufficient in materialized designs,not diverse in product forms and not complete in industrial chains.Efforts should be made to propel the materialized design of the red boat,intensify the development,design and marketing of creative products of the red culture,give play to the charm of jiaxing＇s abundant culture resources,and establish unique tourism experience modes by building Nanhu Lake Red Culture Experience Garden to expand the publicity channel and space for the red boat spirit.

关 键 词：红船精神 物化设计 红色文化 文化创意产业 传播研究 

分 类 号：D26[政治法律—政治学]