移动社交网络中舆论引导机理研究  

Study on Public Opinion Guidance Mechanism in Mobile Social Network

作　　者：赵静娴[1] 关雅针 

机构地区：[1]天津科技大学经济与管理学院,天津300222

出　　处：《情报探索》2016年第5期19-22,共4页Information Research

摘　　要：[目的/意义]舆论引导的目的是引导舆论向积极的、有利于社会稳定和发展的方向发展,避免谣言和危害社会的言论传播。[方法/过程]在对移动社交媒体信息传递特点进行分析的基础上,讨论现有舆论引导理论在指导移动社交媒体舆论管理方面存在的问题,构建移动社交媒体舆论引导模型和机理,并提出切实可行的管理策略和方法。[结果/结论]舆论引导是一个复杂的系统工程,只有对新技术、新特点保持关注,不断改进舆论引导工作,才能占领舆论阵地,为社会主义精神文明建设服务。[Purpose/significance]The purpose of public opinion guidance is to guide public opinion toward the direction of positivity and being conducive to social stability,to avoid transmission of rumors and anti-social speech. [Method/process]The paper analyzes characteristics of public opinion transmission in mobile social media,discusses the problems of application of existing theories of public opinion guidance in public opinion management in mobile social media,builds public opinion guidance model and mechanism in mobile social media,and puts forward feasible management strategy. [Result/conclusion]Public opinion guidance is a complicated system,only keeping an eye on new technologies and characteristics,and constantly improving the work of public opinion guidance,can we occupy the public opinion battlefield,and serve the construction of socialist spiritual civilization.

关 键 词：移动互联网 社交媒体 舆论引导 议程设置 

分 类 号：G20[文化科学—传播学]