高州冼太庙旅游开发问题研究  

Research on the Tourism Development of Xian Temple in Gaozhou

作　　者：淦凌霞[1] 陈华娟[1] 钟浩怡 

机构地区：[1]广东石油化工学院文法学院,广东茂名525000

出　　处：《广东石油化工学院学报》2016年第2期51-54,共4页Journal of Guangdong University of Petrochemical Technology

基　　金：广东省哲学社会科学"十二五"规划学科共建项目(GD13XGL09);广东省高等教育教学改革项目(本科类)(GDJG20141216)

摘　　要：高州冼太庙是粤西地区首屈一指的冼夫人文化遗产资源,其旅游开发仍处于初级阶段。当前,高州冼太庙旅游开发存在旅游产品结构单一、旅游品牌优势不明显等问题。为此,要加大旅游资源整合力度,搞好综合规划,强化旅游品牌建设,推动高州冼太庙旅游资源的深度开发。Xian Temple in Gaozhou is the most important cultural tourism resource in the West Guangdong area.Its development is still at a primary stage.At present,the main problems of the tourism development of Xian Temple are lack of tourism products and low awareness of brand.Therefore,it is necessary to make greater effort to integrate tourism resources and actively make a good comprehensive plan for tourism development.We should strengthen the construction of tourism brand and explore tourism resources of Xian Temple in Gaozhou.

关 键 词：高州冼太庙 旅游开发 资源整合 策略 

分 类 号：F590.3[经济管理—旅游管理]