论我国小型旅游机场客运市场的开发——以武夷山机场为例  

Wuyishan Airport: Small Airport Strategies for More Tourist Passengers

作　　者：屈云茜[1] 

机构地区：[1]厦门理工学院文化产业与旅游学院,福建厦门361024

出　　处：《厦门理工学院学报》2016年第2期30-34,共5页Journal of Xiamen University of Technology

基　　金：厦门理工学院高层次人才科研启动项目(YSK13009R)

摘　　要：机场的地理位置、当地旅游市场的特征、航线航班量和地面运输的竞争是影响我国小型旅游机场旅客吞吐量的四个主要因素。面对来自地面运输和周边大型机场的压力,国内数量众多的小型旅游机场应该紧密结合当地的旅游资源和旅游市场,通过提供差异化的服务、开发符合游客出行特征的航线航班、拓展服务半径等策略积极开发客运市场,为游客提供更加便利的航空运输服务,有效地增加旅客吞吐量。Airport location,strength of local tourism,airlines and flights capacity and competition with ground transportation are the four major factors influencing the passenger flow volume of small airports for tourists in China. Faced with challenges from ground transportation and large airports nearby,small tourist airports should make wise use of the local tourist sources, exploit the strength of the local tourist market, and provide more convenient and considerate passenger transportation service through differentiated services,airlines adapted to meet sightseeing passengers’ needs,extended service beyond the airport so that more tourists are attracted to choose the small airport for their journey.

关 键 词：小型旅游机场 客运市场 吞吐量 航线 

分 类 号：F562[经济管理—产业经济]