社交媒体中的数字叙事  

The Digital Narrative in Social Media

作　　者：徐振云[1] 

机构地区：[1]武汉大学信息管理学院,武汉430072

出　　处：《出版科学》2016年第3期110-112,共3页Publishing Journal

摘　　要：分析社交媒体的涵义与类型和社交媒体传播形态的3大特征,研究叙事系统的基本构成要素,总结社交媒体中数字叙事的基本特征,即创作内容以叙事者本人为中心、创作者合作化、叙事文本多元化、叙事效果追求互动性与沉浸感,以期在此基础上探寻在社交媒体上进行数字叙事的理论与实践意义、前景与隐忧。Analyze the meaning and types of social media, and clarify three features of social media; study the basic elements of a narration system; then summarize four basic characteristics of digital narrative in social media, namely the content is narrator-oriented, the creators are cooperative, the narrative texts are diverse, and the narrative effects emphasize interactivity and immersion. On the basis of above research, explore the theoretical and practical significance besides the development prospects and deep trouble of digital narrative in social media.

关 键 词：社交媒体 传播特征 叙事系统 数字叙事 

分 类 号：G237[文化科学]