以《读库》为中心看互联网时代传统图书经营的守与变  

The View of the Maintenance and the Change of Traditional Management of Books in Internet Age with the Center of Du Ku

作　　者：陈丽菲[1] 

机构地区：[1]上海师范大学人文与传播学院出版传媒系,上海200000

出　　处：《淮阴师范学院学报（哲学社会科学版）》2016年第3期390-397,420,共8页Journal of Huaiyin Teachers College(Social Sciences Edition)

摘　　要：互联网时代,出版业形成了传统出版和数字出版相互交融的状态。传统出版业面临着媒介融合趋势下如何实现价值重构,并将互联网思维与传统出版业务进行有效结合的问题。以社科人文内容为核心的《读库》,立足于传统纸质出版,内容上精益求精,同时运用互联网思维在宣传营销和新业务开发上不断创新,成为颇具分量的出版品牌,对于同行发展有高度的参考价值。In internet age,the publishing has become a blend of conventional publishing and digital publishing. To conventional publishing,it is a common problem to achieve value reconstruction and effective combination of internet thinking and conventional publishing in the trend of media convergence. Du Ku with the emphasis of social sciences stands on the conventional paper publication under the pressure of digitalization. It not only constantly strives for excellent,but also constantly innovates aspects of marketing promotion and new business development by internet thinking. Due to these,Du Ku has become a influential publishing brand,and has referenced value.

关 键 词：读库 媒介融合 传统出版 互联网思维 

分 类 号：G239.2-F[文化科学]