大数据背景下旅游系统模型的重构  

On the Reconstruction of Tourism System Model in the Background of Big Data

作　　者：许峰[1] 李帅帅[1] 齐雪芹[1] 

机构地区：[1]山东大学管理学院,山东济南250100

出　　处：《旅游科学》2016年第1期48-59,共12页Tourism Science

基　　金：国家社会科学基金项目"‘一带一路’战略下旅游开发促进南疆地区稳定与发展的机制和对策研究"(15MZ052);国家旅游局2013年度旅游业青年专家培养计划课题"全球视野下旅游目的管理评价与发展研究"(TYETP201321)

摘　　要：移动互联网与大数据时代的到来将会重构整个旅游系统。现有国内外学者对旅游系统的研究中,很少涉及旅游者层面。一些学者将旅游者视为旅游系统中普通的要素构成,没有把旅游者放在旅游系统的核心位置;同时,在现有的旅游系统模型中,对旅游者需求的研究多为静态研究,未能全面动态揭示旅游者过去、现在以及未来的需求。而在大数据时代,基于服务主导逻辑的核心思想,旅游者应该居于旅游系统的核心位置,其过去、现在和将来的需求信息亦将成为整个旅游系统运行的基石。对这些海量信息的处理则又会将以搜索引擎为代表的新的参与者引入到旅游系统的关键位置上,发挥其处理和传递信息的作用。本文以旅游者的全面需求信息为核心,以数据信息为钥匙,引入搜索引擎等新的参与者,重构适应大数据时代的旅游系统新模型。未来,海量的信息将形成从旅游者开始、最终又到旅游者的闭环传递,为此旅游系统新模型的构建亦将体现出大数据时代新参与者的关键作用。旅游系统新模型中所提出、而现实中尚未成型的要素,在未来有可能成为新价值领域并激发旅游新业态。此外,旅游系统新模型也为智慧旅游建设等方面提供了一些新思路。The coming of mobile internet and big data will reconstruct the whole tourism system. Existing researches seldom study this aspect of tourists. Tourists are often regarded as an ordinary part rather than the core of tourism system in some researches. Meanwhile, most researches on tourism system are static and fail to uncover the past, present and future demand of tourists thoroughly. However, based on the core idea of service dominant logic, tourists should be the core of tourism system and his past, present and their future demands should be regarded as the cornerstones in the age of big data. Some new actors, such as search engines, will be taken to key positions via processing massive information. Paper placed in the core, data information regarded as the key and some new actors were taken into the new model to reconstruct a new tourism system model that fits the age of big data. In the future, massive information will cycle as a close loop from tourist to tourist. The construction of the new tourism system model will reflect the importance of the new actors. These elements, proposed in the model, which are still not in existence in reality, may be the new value areas and probably lead to new operational types of tourism. Also, some new ideas were introduced to the construction of smart tourism and some other aspects.

关 键 词：大数据 服务主导逻辑 旅游系统 模型 重构 

分 类 号：F59[经济管理—旅游管理]