世界自然遗产地旅游产业生成的宏观机制分析——以湖南张家界为例  

A Macro Mechanism Analysis of Tourism Industry Generated at World Natural Heritage Site——A Case Study of Zhangjiajie,Hunan

作　　者：唐鸿[1] 麻学锋[2] 

机构地区：[1]铜仁学院经济管理学院,贵州铜仁554300 [2]吉首大学商学院,湖南吉首416000

出　　处：《中央民族大学学报（哲学社会科学版）》2016年第3期71-78,共8页Journal of Minzu University of China(Philosophy and Social Sciences Edition)

基　　金：国家自然科学基金项目(项目编号:41261024);国家社科基金项目(项目编号:13BJY147)阶段性成果

摘　　要：本文以湖南张家界为例,从旅游政治法律环境、旅游经济环境、旅游社会环境、旅游科技环境和旅游信用体系五个层面,构建了世界自然遗产地旅游产业生成的宏观评价指标体系。通过专家咨询法并结合层次分析法(AHP)确立了各评价指标的权重关系:旅游经济环境>旅游信用体系环境>旅游政治法律环境>旅游科技环境>旅游社会环境。采用Matlab软件对各级指标进行权重测算,对AHP的判断矩阵进行了一致性检验,针对世界自然遗产地旅游产业生成评价的特点,确立了各指标对旅游产业生成评价的隶属度函数,在此基础上,运用模糊综合评价方法,对世界自然遗产地旅游产业宏观机制进行综合评价。结果显示:"影响非常大"。Based on a case study of Zhangjiajie,this paper builds a macroscopic evaluation indicator system of tourism industry generated at World Natural Heritage Site. The system has five evaluation indicators of which the weights,determined by Delphi and Analytic Hierarchy Process（ AHP） in a descending order,are tourism economic environment,tourism credit system,tourism political and legal environment,tourism technological environment and tourism social environment. According to the characteristics of tourism industry generation evaluation at World Natural Heritage Site,weights of indicators at all levels are calculated with Matlab and AHP judgment matrix consistency is tested, thus establishing the membership functions of indicators to tourism industry generation evaluation. Herein,tourism industry macro- mechanism at World Natural Heritage Site is assessed with Fuzzy Comprehensive Evaluation Method. The assessment reveals that tourism industry macro- mechanism at World Natural Heritage Site has a great impact on tourism industry generation.

关 键 词：世界自然遗产地 旅游产业生成 宏观环境评价 

分 类 号：F127[经济管理—世界经济]