字体设计扁平化趋势研究  

Flattening Trend of Font Design

作　　者：林媛[1] 

机构地区：[1]四川理工学院,自贡643000

出　　处：《包装工程》2016年第10期56-59,共4页Packaging Engineering

基　　金：四川理工学院教材改革立项项目(JC-1333)

摘　　要：目的分析扁平化设计与字体设计的内在联系,从功能性和艺术性两个方面出发,通过探索文字的字体、文字的色彩、文字的形态和扁平化设计的人性化特点,寻求最大限度地实现简约、务实、功能等现代字体设计功能化诉求的客观引导。方法采用理论与例证相结合的方法,以大量实例阐述在视觉设计领域贯穿字体设计扁平化理念的具体作法。结论提出了字体设计扁平化趋势的创新设计理念,将有助于保持字体设计功能性、艺术性的生命力。From the aspects of functions and aesthetics, it analyzes the inner connection between flattening design and font design, explores the font, the color, the form of text and flattening design of humanization characteristics, seeking to maximize the functional demands of modern font design objective under the perspective of simplicity and practicality. Combined with the theories with examples, it elaborates the specific practice of flattening font design concept by a large number of examples in the field of visual design. The innovative concept of flattening trend of font design will help to keep the functional and artistic vitality of font design.

关 键 词：扁平化 字体设计 形态 色彩 功能 

分 类 号：J511[艺术—艺术设计]