农产品供应链社会责任实施的行为决策博弈研究  

On Game Study of Behavioral Decision-making Implementation of Social Responsibility of Agriculture Products Supply Chain

作　　者：戴育琴[1,2] 欧阳小迅[1] 

机构地区：[1]湖南商学院经贸学院,湖南长沙410205 [2]华中农业大学经济管理学院,湖北武汉430070

出　　处：《湖南商学院学报》2016年第2期26-29,共4页Journal of Hunan Business College

基　　金：国家自然科学基金项目"中国全要素生产率增长:结构调整;比较优势与动态演进"(项目编号:71273103);湖南省哲学社会科学基金项目(项目编号:13YBA198;2014JD29);湖南省教育厅一般项目(项目编号:13C468)

摘　　要：农产品供应链社会责任是供应链上各利益主体共同遵守并履行社会责任的整体行动。文章以政府、农产品核心企业、供应商(或农户)为主要利益相关方,通过构建三方不完全信息动态博弈模型,解析了在农产品供应链社会责任实施过程中各利益相关者的行为决策、各方的博弈均衡策略以及博弈各方行为策略之间的相互影响和关系。动态博弈均衡的取得表明,农产品供应链各利益相关方可以在实施社会责任的过程中实现责任、利益的平衡与共赢。在理论模型分析的基础上,为保障农产品供应链实施社会责任多方博弈均衡的实现,提出了相应具体的对策建议。The social responsibility of agriculture product supply chain refers to an integral practice of abiding by principles and shoulder respective social responsibility by all profit-making parties. In this paper, an incomplete tri-partie information dynamic game model is established with the government, agriculture leading enterprise and suppliers（or farmers） as main stakeholders to explore various stakeholders behavior decision-making, the game equilibrium strategies, strategic interaction and relationship between the stakeholders in the process of implementation of the social responsibility of agriculture products supply chain. The interests balance and win-win of agriculture products supply chain stakeholders can be realized in the process of implementation of social responsibility. On the basis of theoretical model analysis, specific countermeasures and suggestions are put forward to ensure the implementation of the social responsibility of agriculture products supply chain.

关 键 词：农产品供应链 社会责任 行为决策 动态博弈均衡 

分 类 号：F252.8[经济管理—国民经济] F762