近年来国际体育传播研究的转向和趋向  

The Turn and Tendency of International Sport Communication Research

作　　者：魏伟[1] 

机构地区：[1]成都体育学院新闻系,四川成都610041

出　　处：《体育科学》2016年第5期10-17,共8页China Sport Science

基　　金：四川省体育传播高水平研究团队项目;四川省高校科研创新团队项目(13TD0011)

摘　　要：通过文献资料调研、数据统计和逻辑分析等方法,对2010-2015年出版的与体育传播研究相关的46种国际学术期刊的773篇论文、3 231本论文集和著作(不含中国大陆和港澳台地区)的分析,厘清国际体育传播研究在进入21世纪10年代之后的5个显著的转向,即从媒介体育研究转向真正意义上的体育传播研究;从量化研究为主转向多渠道、多方法的研究;从传播学经典范式研究转向整个人文社会科学领域的跨学科范式研究;从文字传播主导转向影像传播研究;从传统媒体研究转向新媒体研究。研究提出当前国际体育传播研究中的5个趋向,即英语中心主义和西方体育项目主导的趋向突出;西方意识形态主导的趋向突出;关注女性主义题材的趋向突出;关注体育明星题材的趋向突出;强调全球化、后现代和全媒体语境的趋向突出。This paper analyzed 773 journal articles,3 231 monographs and proceedings published between 2010 and 2015in the sport communication studies field from around the world（China＇s mainland,Hong Kong,Macao and Taiwan excluded）through methodologies of literature review,data statistics and logical analysis.It identified 5turns in international sport communication research in the first decade of the 21 st century,namely,from mostly media sport studies to holistic sport communication studies,from quantitative studies to multi-channel and multi-method studies,from classic communication studies paradigms to interdisciplinary studies paradigms of humanities and social science as a whole,from studies mainly on text-mediated communication to research on visual- mediated communication,from traditional media studies to new media studies.At the same time,this paper discovered 5tendencies in international sport communication research,English-centrism and Western sports domination,Western ideology domination,feminist themes domination,focus on sports stars and celebrities,emphasis on globalization,postmodernism and omnimedia context domination.On top of this,this paper aims to enable domestic researchers to have better understanding of international research hotspots,difficult and key areas while staying away from the problems.It also endeavors to propose potential directions for future research.

关 键 词：体育传播 国际 转向 趋向 

分 类 号：G80-05[文化科学—运动人体科学]