互联网思维下高校图书馆用户信息渠道研究  

Research on User Information Channel of Academic Libraries Under the Internet Thinking

作　　者：戴咏梅[1] 

机构地区：[1]南京大学,南京210093

出　　处：《大学图书馆学报》2016年第3期75-84,共10页Journal of Academic Libraries

摘　　要：互联网信息渠道可划分为四类,即个人信息查询渠道、详细信息浏览渠道、推送信息接收渠道和在线沟通渠道。2014年南京大学通过问卷调查收集了高校用户对这四类信息渠道的使用偏好。数据显示,用户在使用不同功能时对渠道选择的偏好存在差异。图书馆服务与互联网公众服务相比关注度不低(41.60%),经常访问实体图书馆的用户比例为78.17%,高于访问网络图书馆的比例(61.69%)。83.37%的本科生经常造访实体图书馆,83.73%的博士经常通过网络访问图书馆.用户越年轻则越关注新媒体,用户学历越高则越偏爱官方网站和邮件渠道。图书馆应借鉴互联网渠道建设经验,将用户的精细化需求与相应信息渠道有机联系起来,才能让优质资源在用户中发挥其应有价值。Internet information channels can be divided into four categories according to their functions： personal information query, detailed information browsing, pushing massages and online communication. A survey conducted at Nanjing University in 2014 examined user＇s preference for four types of information channels. Data presented that there were preferences of users when using different functions. Library services gained attention from users among several kinds of Internet applications as 41.06% of users reported. 78.17% of users usually visit entity libraries. The Proportion is higher than that of accessing online libraries （61.69%）. There were 83.37% of undergraduates often visit entity libraries, while 83.73% of PH. D. often access online libraries. New media were popular among younger users, while official website and mail delivery channels were popular among higher degree users. This study concluded that libraries should use the Internet channel experiences to connect user requirements with relevant information channels in order to allow users to make full use of high quality resources.

关 键 词：宣传推广渠道 新媒体 高校图书馆 南京大学 

分 类 号：G252[文化科学—图书馆学]