森林公园旅游解说媒介分类与评价研究——基于中西方游憩者比较分析  

Media Classification and Its Evaluation of Forest Park Tourism Interpretation——Comparative Analysis on Chinese and Western Tourists

作　　者：王屏[1,2] 袁梅[3] 欧阳雪莲[4] 郭晓敏[2] 

机构地区：[1]江西农业大学国土资源与环境学院,南昌330045 [2]江西农业大学林学院,南昌330045 [3]国家林业局亚太森林网络管理中心,北京100102 [4]江西师范大学美术学院,南昌330022

出　　处：《林业经济》2016年第5期84-90,共7页Forestry Economics

基　　金：国家科技支撑计划项目"鄱阳湖生态经济区建设生态环境保护关键技术研究及示范"(编号:2012BAC11B06);江西省教育厅科学技术研究项目"国家森林公园旅游解说系统构建理论与实证研究"(编号:GJJ13625);江西省科学技术协会重点活动项目"森林公园旅游解说系统构建研究:基于生态文化审美与伦理维度"(编号:2012);江西省高校人文社科项目"基于生态体验视域的森林公园旅游解说系统构建研究"(编号:GL1226)

摘　　要：文章通过旅游解说媒介文献检索,有所创新提出森林公园旅游解说媒介分类;以加拿大班夫国家公园(Banff National Park)和中国张家界国家森林公园为问卷调研地,采用因子分析和方差分析实证检验中西方森林游憩者对森林公园旅游解说媒介分类的科学性以及分类排序是否存在差异,并运用高低语境文化作为研究中西方森林游憩者选择解说媒介倾向的参照。Based on literature review on various research findings about tourism interpretation media, this article proposes a new media classification for forest park tourism interpretation. Tourists were surveyed by questionnaire in Banff National Park in Canada and Zhangjiajie National Forest Park in China. The survey aims to use Factor Analysis and Analysis of Variance to test empirically which group is more scientific in terms of their classification choice of interpretation media between western forest tourists and Chinese forest tourists and whether there are differences in sequence of classification between two groups, using high and low context culture choice as the study of Chinese and western forest tourism interpretation media tend to reference.

关 键 词：森林公园 旅游解说 媒介 游憩者 比较分析 

分 类 号：F592.7[经济管理—旅游管理]