任务执行者特征对网络信息搜寻行为的影响  

The Influence of Task Performer Characteristics on Web Information Seeking Behaviors

作　　者：孙丽[1] 曹锦丹[1] 

机构地区：[1]吉林大学公共卫生学院,长春130021

出　　处：《图书情报工作》2016年第9期83-90,共8页Library and Information Service

基　　金：国家社会科学基金项目"交互式信息服务环境下的用户认知需求及其量表的开发和应用研究"(项目编号:13BTQ058);吉林省教育厅项目"基于任务类型预测模型的网络个性化信息服务策略研究"(项目编号:吉教科文合[2016]455号)研究成果之一

摘　　要：[目的 /意义]揭示任务执行者特征对网络信息搜寻行为的影响,为网络环境下个性化服务提供科学依据。[方法 /过程]共邀请101名对象参加实验研究,并通过调查问卷获得任务执行者特征数据,通过客户端日志获得网络信息搜寻行为数据,利用统计学方法对数据进行分析。[结果 /结论]任务执行者的认知需求对所有SERPs停留总时间、页面停留总时间有重要影响;已有知识对所有SERPs总数量、唯一页面第一次停留平均时间有重要影响;文化程度对页面停留平均时间有重要影响;性别和认知风格对信息搜寻行为变量不具重要影响。[ Purpose/significancel Discovering the influence of task performer characteristics on network information seeking behaviors is of great significance to personalized service on the Web. [ Method/process] 101 subjects are invited to participate in this experiment research. The data is collected through questionnaires and client logs are analyzed by sta- tistical data analysis method. [ Result/conclusion] The results show that there are significant effects between performer cognition need in regard to total dwell time on SERPs, and total dwell time on content pages. There are significant effects between performer prior knowledge in regard to total number of SERPs, mean first dwell time on unique content pages There is a significant effect between performer education degrees in former gender doesn＇ t have a significant effect on cognition style. regard to mean dwell time of content pages. The per-

关 键 词：认知需求 认知风格 信息搜寻行为 任务执行者 

分 类 号：G353.1[文化科学—情报学]