医患风险的行为经济学解读及对策  

Interpretation of the behavioral economics and countermeasures of the risk in doctor-patient relationship

作　　者：孙江洁[1] 张利萍[1] 喻远兵 马南振[3] 何成森[1] 

机构地区：[1]安徽医科大学临床医学院,安徽合肥230032 [2]安徽省人才服务中心,安徽合肥230000 [3]安徽医科大学校医院,安徽合肥230032

出　　处：《南京医科大学学报（社会科学版）》2016年第2期141-145,共5页Journal of Nanjing Medical University（Social Sciences）

基　　金：国家社会科学基金项目"公立医院医患关系预警机制及危机应对体系研究"(14BGL141);安徽省教育厅自然科学研究项目(KJ2016A369;KJ2016A368;KJ2016A372;KJ2016SD30);校科研基金项目(2015xkj013);校质量工程项目(2015jyxm088;2015jyxm090)

摘　　要：在医患关系迫切需要破冰的形势下,结合专家访谈、文献研究了解医患风险导致的经济损失现状,立足行为经济学视角,分析得出形成医患风险的五大诱因为认知不协调-C-D gap、身份-社会地位、人格-情绪定势、个性-偏好演化、情境理性与局部知识,进而提出行为经济学视角下医患风险管控的三点对策。Under the situation of the urgent need to break the ice in the relationship between doctors and patients, we combined expert interviews and literature research to understand the current situation of economic losses caused by the risk in doctor and patient relationship from the perspective of behavioral economics. We concluded five causes, including ＂cognitive dissonance （C-D） gap＂, ＂identity-social status＂, ＂personality-mood set＂, ＂personality-evolution of preference＂, and ＂situated rationality-local knowledge＂. Then, we put forward three advices about the risk of doctor-patient relationship from the perspective of behavioral economics.

关 键 词：医患关系 行为经济学 医患风险 

分 类 号：R197[医药卫生—卫生事业管理]