中国足球媒介话语研究存在的若干问题  

The Problems Existing in the Research of the Media Discourse on Chinese Soccer

作　　者：刘桦楠[1] 

机构地区：[1]上海大学社会学院,上海200444

出　　处：《体育与科学》2016年第3期29-33,88,共6页Sports & Science

基　　金：2015年度国家社会科学基金青年项目<中国足球媒介话语研究>;项目号:15CTY024

摘　　要：有关中国足球媒介话语的研究,是将普通话语分析理论应用于体育传媒研究的新领域,是一个具有较高实践意义和学理价值的研究课题,呈现相关学科交叉研究趋势。运用文献资料法、逻辑分析法、比较法,厘清以往的中国足球媒介话语研究中客观存在的"基于并局限于大众传播媒介视域范畴,而无法超越上升至社会实践范畴"问题:强调中国足球媒介话语对于中国足球社会形象的构建;强调媒介形态机制以及议程设置机制对于中国足球语空间的必然构建;缺乏理论支撑,导致无法探析足球媒介话语的社会实践逻辑;媒介话语文本的收集缺失社会实践属性,并且代表性不足。在此基础上提出该领域研究在未来如何突破现有研究局限并上升至社会实践的研究范畴:依靠经典的"对话交往"理论的支撑,并展开实践动力场意义上的双向维度解读。以利于未来针对中国足球媒介话语进行深化与创新研究。The research on the media discourse of Chinese soccer is new field of sports media research.The general discourse analysis theory is applied in this new researching field.It is a researching topic that with high practical significance and academic value.This new researching field presents the relevant interdisciplinary research trend.By using the method of literature,logical analysis and comparison,this research attempts to clarify the existing problems in the past study of media discourse on Chinese soccer.The main problem in the past studies is based on and limited to the scope of the mass media,so it can＇t go beyond the scope of social practice.The previous studies emphasize the media discourse of Chinese soccer for the construction of social image of Chinese soccer industries.The previous studies also highlight the Media form mechanism and the media agenda setting mechanism for Chinese soccer discourse space must be constructed.Previous studies lack the strong support of relevant theories that leads to the social practice logic of the media discourse of Chinese soccer.The text of the media discourse in the previous studies is missing the social practice attribute,so leads to the lack of representation of the media discourse text.On this basis,this paper puts forward how to break through the limitations of existing research in this field,and puts forward how to rise to the category of social practice research：The research should rely on the support of the classical theory of dialogue and communication that proposed by Jürgen.Habermas;based on the ＂practical power field＂ significance,the study should launch a two-way dimension interpretation.The above is conducive to the future of media discourse of Chinese soccer to deepen the study and innovation.

关 键 词：媒介 话语 实践 中国足球 

分 类 号：G843[文化科学—体育训练]