眉县猕猴桃电子商务2015年“瞬间引爆”分析与常态化对策  

Analysis and Normalization Countermeasures of Meixian's Kiwifruit E-commerce Flourish in 2015

作　　者：张林约 郗银全 赵骅 杨战宏 

机构地区：[1]宝鸡市农业广播电视学校,陕西宝鸡721006 [2]眉县农业广播电视学校,陕西眉县722399 [3]眉县农业局,陕西眉县722399

出　　处：《农业网络信息》2016年第5期48-51,共4页Agriculture Network Information

摘　　要：眉县是闻名全国的猕猴桃"一县一业"县,在2015-2016果季全国果品销售市场低靡的严峻形势下,眉县通过"全民微商"电子商务"引爆"销售。总结了眉县在猕猴桃销售上的成功做法,提出了保持猕猴桃电子商务常态化发展的科学对策,以集思广益谋求眉县猕猴桃电子商务健康持续发展,并为全国农产品电子商务提供借鉴案例。Meixian is the nationally known Kiwifruit ＂one county one industry＂ county,in 2015-2016 season the fruit sales market malaise of the grim situation.Meixian through ＂National Micro-letter sales＂ e-commerce ＂detonated＂ sales.Summarizes the successful practice in Meixian kiwifruit sales,put forward the scientific countermeasures to keep the normal development of the ecommerce of kiwifruit,For Kiwifruit in Meixian healthy and sustainable development of e-commerce to benefit by mutual discussion,And e-commerce to provide reference for the National Agricultural Case.

关 键 词：眉县 猕猴桃 电子商务 微信营销 对策 

分 类 号：TP393[自动化与计算机技术—计算机应用技术]