电视新闻编辑意图表意的符号学分析  

Analysis of the Intention Expression of TV News Editors from the Perspective of Semiotics

作　　者：戴蔚[1] 

机构地区：[1]湖北民族学院文学与传媒学院,湖北恩施445000

出　　处：《西南交通大学学报（社会科学版）》2016年第3期13-18,共6页Journal of Southwest Jiaotong University(Social Sciences)

基　　金：湖北省教育科学"十二五"规划课题"民族地区高校传媒类专业校地协同育人实践与研究"(2014B167)

摘　　要：新闻编辑是一个符号化过程,编辑意图在这个过程中得以实现,但同时也深受语境和受众期待等因素的影响。为实现编辑意图的有效传播,防止编辑意图在传播过程中被分散、弱化和误读,电视新闻编辑可通过意图定点将受众的解释意义终止在所希望的点上。从符号学角度剖析编辑意图表意的过程和实现策略,既有利于编辑把握新闻传播活动本质,又有利于电视新闻传播活动的改革与创新。The process of editing news is semiosis in which editor implement his intention and is affected by the contexts and audience expectation,etc. To effectively disseminate and to prevent the intention from being dispersed,weakened and misunderstood,editor of TV news can stop audience＇s interpretation at a certain point he designates. Analyzing the process of intention expression and the implementation strategy from the perspective of semiotics will help editors deepen the understanding of news communication and promoting the innovation of TV news dissemination.

关 键 词：新闻节目 编辑意图 符号学 

分 类 号：G222[文化科学]