四川省民众体育消费十五年追踪调查对比  

A Fifteen-year Tracking Survey of People's Sports Consumption in Sichuan

作　　者：柳伯力[1] 徐鹏[1] 赵青[1] 吴云兰[1] 郭梦娇[1] 黄艳[1] 

机构地区：[1]成都体育学院,四川成都610041

出　　处：《四川体育科学》2016年第3期80-83,共4页Sichuan Sports Science

基　　金：国家社会科学基金项目"西南三省一市区域体育产业创新机理与实践研究"(批准号14BTY040)

摘　　要：以四川省城镇居民为研究对象,采用问卷调查和比较的方法,对本省民众15年前后的体育消费意愿与消费承受力、体育活动消费项目选择、体育比赛项目选择及消费进行对比分析,提出做实做长健身娱乐市场、做精做强竞赛表演市场和创新做大体育产业和市场等建议。This investigation applied techniques of questionnaire and comparison to conduct a comparison of sports consumption of Sichuan urban residence before and after fifteen years. After comparing people＇s sports consumption intention and affordability, alternatives of sports items and sports events, the authors suggested that fitness and entertainment market should be strengthened and competition performance market bettered to enlarge sports industry.

关 键 词：四川省 体育消费 追踪调查 

分 类 号：G80-052[文化科学—运动人体科学]