论闽台交流活动中的礼品礼仪  

Fujian and Taiwan Exchanges Activities in the Gift Etiquette

作　　者：陈琦敏[1] 

机构地区：[1]莆田学院文化与传播学院,福建莆田351100

出　　处：《郑州航空工业管理学院学报（社会科学版）》2016年第3期160-163,共4页Journal of Zhengzhou University of Aeronautics(Social Science Edition)

摘　　要：由于中国台湾特殊的政治形态,闽台间交流活动中的礼品礼仪有其特殊性。通过分析政府机构间、团队参访、宗教和回乡遏祖、会议等四个方面的闽台交流活动中归纳赠礼的策略,提出把握适应性原则、寓意性内涵原则,并注重情感共鸣、赠礼时机方式、注重信俗传统、严格风俗程序等要求。Due to the China Taiwan＇s special political form,exchange between Fujian and Taiwan in the gift etiquette has its particularity. From government agencies,visiting team,religion and return home to curb progenitor,gift induction meeting four aspects between Fujian and Taiwan,exchange strategy were proposed incldcding grasp the adaptation principle,meaning and the connotation of principles,and paying attention to the emotional resonance.

关 键 词：闽台交流活动 礼品礼仪 赠礼 

分 类 号：K892.26[历史地理—民俗学]