论运动休闲产业构建中的核心竞争力  

On Building Core Competitiveness of Sports and Leisure Industry

作　　者：赵克宁[1] 

机构地区：[1]顺德职业技术学院,广东顺德528333

出　　处：《广州体育学院学报》2016年第3期64-67,共4页Journal of Guangzhou Sport University

摘　　要：作为一个新兴产业,运动休闲产业必须积极构建其自身的核心竞争力,才能在复杂的市场竞争环境中赢得健康、可持续发展的生命力。为此,运动休闲产业需要突出自身产品的特性,即:文化性、亲自然性和体验性。为应对来自产业内部和产业外部的竞争,运动休闲产业还必须重视产业间和产业内部企业间的联合,发挥资源共享的优势,形成自身的核心竞争力。As a new industry,sports and leisure industry must actively build their own core competitiveness in order to win in the health complex market competition environment,the vitality of sustainable development. To this end,sports and leisure industry,the need to highlight the characteristics of their products,namely： cultural,natural affinity and experiential. In response to competition from within the industry and outside the industry,sports and leisure industry also must pay attention to the joint inter- industry and intra- industry enterprises,to play the advantages of sharing resources,form their own core competitiveness.

关 键 词：运动休闲 产业 核心竞争力 产业联合 可持续发展 

分 类 号：G80[文化科学—运动人体科学]