“主动”与“被动”体育旅游对比研究  

A Comparative Study of “Active“and “Passive”Sports Tourism

作　　者：李晓芳[1] 姚长宏[1] 

机构地区：[1]首都师范大学资源环境与旅游学院,北京市海淀区100048

出　　处：《首都师范大学学报（自然科学版）》2016年第3期91-95,共5页Journal of Capital Normal University：Natural Science Edition

摘　　要：体育旅游是体育产业与旅游产业交叉结合产生的新型旅游方式.它的高参与性、体验性和观赏性使旅游者在旅行的同时得到身心的锻炼与独特的健康体验.本文以"主动"与"被动"体育旅游分类为出发点,将两者进行对比,并介绍了"主动"与"被动"体育旅游的发展情况及发展趋势.通过分类与对比研究,更深入地了解其市场细分,对体育旅游实践工作起到一定的借鉴作用.Sports tourism is a new tourism way that produced by sports industry and tourism industry. Tourists attain physical and mental exercise and unique experience due to the high participation, experience, ornamental attribution of sports tourism. Based on the ＂ active＂ and ＂ passive＂ sports tourism classification, this article introduces the origin of sports tourism, the development of ＂active＂ and ＂passive＂ sports tourism research, aiming at deepening the understanding of sports tourism, and playing a guiding role in the practice of sports tourism.

关 键 词：旅游 体育 比较研究 

分 类 号：G808.2[文化科学—体育训练]