中国邮轮旅游包船模式分析与展望  

Analysis and Prospect of Cruise Charter Sailing in China

作　　者：黄梅[1] 

机构地区：[1]青岛远洋船员职业学院外语系,山东青岛266071

出　　处：《青岛远洋船员职业学院学报》2016年第1期27-31,共5页Journal of Qingdao Ocean Shipping Mariners College

摘　　要：目前,邮轮旅游在我国发展迅速。由于独特的中国国情以及相关原因,在邮轮产品销售方面,形成了以旅行社为主体的独具中国特色的邮轮旅游包船模式(主要指"零售包船模式")。包船模式拥有诸多优势,方便了邮轮产品的销售,促使中国邮轮业快速发展。但随着各大邮轮公司纷纷迅速调派邮轮来华,也面临着诸多的问题和风险。致力于促进中国邮轮旅游销售健康持续发展,需要对其作较深入的分析和研究。在对中国邮轮旅游包船模式流程和背景分析的基础上,本文分析了其优势和障碍因素,并对今后的发展方向进行了展望。At present, cruise tourism develops rapidly in China. Due to the unique China＂ s national conditions and some related reasons, the China-characterized Charter Sailing （mainly refers to Retailer Charter Sailing） has been formed in terms of cruise product sales. In today＂ s China cruise tourism, Charter Sailing occupies important position, it is the main pattern of cruise tourism in China. It has many advantages and is convenient to the sales of cruise products, eventually promotes China＂ s cruise industry to develop rapidly.However, with more cruise ships of different cruise lines coming into China, this pattern is many problems and enormous risk. Although Charter Sailing is not desirable in the long run, also faced with it will continue to exist in a period of time. We need to make a deeper analysis and research so as to promote China＇ s cruise product sales to develop healthily and sustainably. Based on the analysis of the process and background of Charter Sailing, this article analyzes the advantages and obstacle factors, the future prospects of development are also discussed.

关 键 词：包船模式 零售包船模式 邮轮旅游 邮轮公司 旅行社 

分 类 号：F597[经济管理—旅游管理]