大学生微信营销接触和使用情况调查研究——以山西省大学生为例  

Investigation and Research on the marketing contact and usage of college students in WeChat——Taking College Students in Shanxi Province as an example

作　　者：付焕兰[1] 

机构地区：[1]忻州师范学院,山西忻州034000

出　　处：《江苏商论》2016年第5期36-39,43,共5页Jiangsu Commercial Forum

摘　　要：大学生作为社会中较为年轻和活跃的一个群体,同时也是微信用户的重要组成部分,对微信营销这一新鲜事物的接触需求和接受能力都比较强。因此本文以大学生作为研究对象,探讨大学生对微信营销的接触和使用情况以期为企业微信营销的战略调整作以参考。a group of college students in society, as more young and active, and micro letter users an important part, the micro channel contact demand of marketing the new things and ability to accept is strong. Therefore, this paper takes college students as the research object, to explore the contact and use of the We Chat marketing for the enterprise to make a reference to the strategic adjustment of We Chat＇s marketing.

关 键 词：微信营销 大学生 问卷调查 

分 类 号：F724.6[经济管理—产业经济]