泉港中国移动集团大客户拓展营销探讨  

Discussion on the marketing of Quangang China Mobile group

作　　者：黄保霖 

机构地区：[1]福州外语外贸学院,福建福州350200

出　　处：《特区经济》2016年第5期157-158,共2页Special Zone Economy

摘　　要：集团大客户是中国移动客户群体中一个非常重要的组成部分,这些客户包括着大批的企业和政府机构。而这些大客户里面还有着一大批相关的小众客户,即个人客户。集团大客户的良性发展是中国移动业务收入的一个重要保证,也可以说集团大客户是中国移动的一个重要堡垒,是否能牢固的守住来之不易的江山,关系到中国移动未来的整个战略框架。本文通过六力模型对中国移动泉港分公司的集团业务进行分析,进而才能发展好集团大客户业务,并进一步对集团大客户市场的稳定与提升,有效应对市场竞争、加大集团市场客户的保有力度。Group customers are a very important part of China Mobile customer groups, these customers include a large number of enterprises and government agencies. These large customers there are a large number of relevant niche customers, namely individual customers. The benign development of large groups of customers is China mobile business income is an important guarantee, but also can be said to large groups of customers is an important fortress of China Mobile, whether can firmly hold hard-earned Jiangshan, relationship to China Mobile the whole framework for future strategy.This paper through the six force model of China Mobile Quangang branch group business to carry on the analysis,and to develop good group customer service, and further to group clients market stability and enhance the, effectively deal with competition in the market, increase tenure efforts of group customer market.

关 键 词：六力模型 集团客户 营销 

分 类 号：F626[经济管理—产业经济] F274