越南咖啡出口现状及对策研究  

Research on the Export Status of Vietnamese Coffee and the Countermeasures

作　　者：杨帆[1] 王泽[1] 

机构地区：[1]广西大学商学院,广西南宁530004

出　　处：《南宁职业技术学院学报》2016年第3期37-41,共5页Journal of Nanning College for Vocational Technology

基　　金：2012年度广西区教育厅中等职业教育教学改革项目;(桂教职成[2012]35号-C82)

摘　　要：咖啡不仅仅是越南人民的日常消费品,也是越南重要的出口经济作物之一。近年来,越南咖啡的出口量不断增长,咖啡的出口对越南经济的发展产生重要影响。利用统计局的数据,分析越南咖啡目前的生产现状,包括其优势和缺陷,指出越南咖啡出口面临的来自竞争对手的压力和市场窄小的挑战。提出优化越南咖啡出口策略:加强咖啡品质,树立咖啡品牌,改善融资环境,加强企业间和国际间的合作。Coffee represents consumer products of the Vietnameses people as well as one of the key exported economic crops in Vietnam. With the growth of Vietnamese coffee exports over the recent past years, the export of Vietnamese coffee has significant impact on Vietnamese economic dvelopment. Use is made of statistics data to analyze the current production of Vietnamese coffee, including the advantages and defects, and then pinpoints the pressure from competitors and narrow challenges of the market in the the export of Vietnamese coffee. In accordance with the analysis, the article comes up with the strategies for optimization of Vietnamese coffee exports, which primarily include enhancement of the coffee quality, development of coffee brand, improvement of the financing environment and intensification of international cooperation between enterprises.

关 键 词：越南咖啡 出口 越南经济 越南咖啡品牌 销售策略 

分 类 号：F127[经济管理—世界经济]