差异产品的最优定价决策  

Optimal Pricing Decisions of Two Differentiated Products

作　　者：李梅英[1] 赵晗[2] 陈静[1] 李亚玲[1] 

机构地区：[1]军事交通学院基础部,天津300161 [2]军事交通学院学员旅,天津300161

出　　处：《军事交通学院学报》2016年第5期85-89,共5页Journal of Military Transportation University

基　　金：国家自然科学基金资助项目(60474062;70501014);军事交通学院科研基金项目(2016B16)

摘　　要：针对差异产品定价问题,考虑有一个制造商和两个零售商组成的供应链系统,该制造商生产两种差异产品并把这两种产品分别批发给这两个竞争的零售商,然后再由他们销售给顾客。利用博弈论的方法在两种不同情形下探讨了该供应链中每一个参与企业的定价决策,研究了各参与企业在面临变化的环境时的决策行为,分析了参数对于各参与企业的决策及收益的影响,可为企业决策提供一定的理论依据。As to the pricing of differentiated products,suppose there is a supply chain involving one manufacturer and two retailers. This manuafcturer manufactures two differentiated products and sells them respectively to the two retailers who then sell the products to their own end customers. In this paper,by using game-theoretical approach,we examined the pricing strategy of each involved party and the different decisions they make in different situations. We also analyzed the effects of the parameters on the decisions and profits each of them make. The study is of theoretical reference value for the decision-making of an enterprise.

关 键 词：定价决策 博弈论 差异产品 

分 类 号：C934[经济管理—管理学]