天柱山景区游客满意度模糊综合评价研究  

Fuzzy Comprehensive Evaluation of Touristm Satisfaction on Tianzhu Mountainous Scenic Spot

作　　者：张鑫[1,2] 杨艳艳[1,2] 杜丽燕[1,2] 李瑶[1,2] 

机构地区：[1]合肥工业大学管理学院,合肥230009 [2]过程优化与智能决策教育部重点实验室,合肥230009

出　　处：《湖北农业科学》2016年第8期2132-2136,共5页Hubei Agricultural Sciences

基　　金：国家自然科学基金青年基金项目(41401654);教育部人文社会科学研究项目(12YJA630031);安徽省高等学校人文社会科学重点研究基地基金资助(2010sk031)

摘　　要：在对天柱山景区的游客进行问卷调查的基础上,结合层次分析法赋予各指标权重,利用模糊综合评价法分别评价目标层和六大准则层。结果表明,该景区的景区风光和基础设施的满意度较高,其余准则的满意度较低。最后运用模糊化法则将各指标满意度直观化,结合IPA象限法给出景区发展对策,旨在探索提高天柱山景区综合竞争力的路径。Based on the questionnaire survey of tourists of Tianzhu mountainous scenic spot, each index weight by analytic hierarchy process（AHP） was given, then the objective and six standards were evaluated. The results showed that the satisfactions of Scenic landscape and infrastructure of Tianzhu mountainous scenic spot were higher, and other standards were low.Finally, aiming to explore the path of improving the comprehensive competitiveness of Tianzhu mountainous scenic spot, the indexes intuitive were made by using Fuzzy rule, and development suggestions of the scenic spot combining with IPA quadrant method were given.

关 键 词：游客满意度 模糊综合评价 IPA象限法 天柱山景区 

分 类 号：F592[经济管理—旅游管理]