产业融合视角下扬州互联网旅游业发展研究  

Research on the Development of Internet Tourism in Yangzhou from the Perspective of Industry Convergence

作　　者：董学枢[1] 陈燕[1] 

机构地区：[1]江海职业技术学院,江苏扬州225101

出　　处：《邢台职业技术学院学报》2016年第2期89-92,共4页Journal of Xingtai Polytechnic College

摘　　要：随着互联网行业的不断发展,"互联网+旅游"作为"智慧城市"的重要组成部分引起大众关注。作为扬州永久性基础产业的旅游业,面临着新的机遇和挑战,互联网与旅游业产业融合势在必行。为了更好的促进扬州旅游产业的融合,实现旅游信息对称,运用"互联网+"思维,构建旅游生态系统,提供个性化服务,创新旅游服务模式。With the further development of the Internet industry, as an important part of the ＂smart city＂, ＂Intelligent tourism＂ is widely concerned. Tourism industry, as the permanent foundation of Yangzhou industry, is facing new challenges and opportunities. It is imperative for integration of Yangzhou tourism industry and the internet. In order to better promote the integration, some measures should be taken to innovate tourism services model, such as the thinking of the Internet plus, building the Ecological System of tourism industry and providing personalized services, etc.

关 键 词：互联网+ 智慧旅游 互联网旅游业 产业融合 

分 类 号：F592.7[经济管理—旅游管理]