共享经济与零售企业:演进、影响与启示  

Sharing Economy and Retail Enterprises:Evolution,Influence and Enlightenment

作　　者：齐永智[1,2] 张梦霞[3] 

机构地区：[1]山西财经大学工商管理学院,山西太原030031 [2]首都经济贸易大学工商管理学院,北京市100070 [3]对外经济贸易大学国际经济贸易学院,北京市100029

出　　处：《中国流通经济》2016年第7期66-72,共7页China Business and Market

基　　金：山西省高校哲学社会科学研究课题"闭店潮背景下山西传统零售企业渠道模式转型研究"

摘　　要：共享经济作为互联网时代一种全新的经济形态,其本质上是一种整合闲置资源(物品或服务),使之以较低价格提供产品或服务,从而换取经济收益的方式。共享经济最大的好处是让闲置或暂时空闲的资源被更多的人以较低的价格利用,从而达到资源利用效率的最大化,实现供给方和需求方的双赢。共享经济的形成与发展有赖于以下三个方面的条件:一是闲置的资源;二是交易双方低成本观察到对方的信用;三是规模化和动态定价。近几年,共享经济呈爆发增长态势,对传统消费模式、零售模式以及消费者与企业间关系产生了巨大影响,引起了消费者价值观的改变、消费者角色的改变、消费者消费过程的改变、消费者消费价值的改变,对零售企业传统经营理念、传统管理模式与业务流程、传统服务模式形成了冲击。为更好地适应共享经济发展的需要,零售企业必须转变传统经营理念,重构管理模式与业务流程,共享自身客流资源,共享物流与服务资源。零售企业只有充分理解并运用共享经济思维和方法,把共享经济看成一项全新的战略,调整现有商业模式,才能在这一领域找到新的收入来源。The nature of sharing economy,a brand-new economic form in the internet era,is a kind of means to integrateidle resources （goods or services） and provide these goods or services at lower prices to exchange for economic profit. The mostimportant benefit of sharing economy is to provide more people with more opportunities to take advantage of these idle resourcesat lower prices,which will in turn realize the maximization of resources utilization and the win-win situation of suppliers anddemanders. There are three preconditions for the formation and development of sharing economy：first,there should be some idleresources;second,both parties of transaction should learn about the credit status of their counterparties with lower cost;andthird,the transaction should have certain scale and the price should be determined dynamically. In recent years,sharing economyhas presented explosive development trend;it has great influence on traditional consumption and retail mode and the relationshipbetween consumers and enterprises;and it also changes consumers’view of value,consumers’role,consumers’consumptionprocess,and consumers’consumption value,which has impact on retail enterprises’traditional idea of operation,traditionalmanagement pattern and business process,and traditional service pattern. To better adapt to the requirement of sharing economy,retail enterprises should change their traditional idea of operation,rebuild their management pattern and business process,andshare their customer resources,logistic and service resources. Only with the understanding and usage of idea and method ofsharing economy and the adjustment of the existing business pattern,will retail enterprises find the new sources of returns.

关 键 词：共享经济 零售企业 移动互联网 全渠道零售 

分 类 号：F713.32[经济管理—产业经济]