居家养老众筹模式及其价值分析  

Analysis on Crowd-Funding Mode for Home-Based Care for the Aged

作　　者：钟立新[1] 徐文娟[1] 

机构地区：[1]浙江财经大学金融学院和法学院,浙江杭州310018

出　　处：《广义虚拟经济研究》2016年第2期76-80,96,共6页Research on the Generalized Virtual Economy

基　　金：广义虚拟经济研究专项资助项目[项目编号:[GX2015-1004(M)];国家自然科学基金(71371165;61503109);浙江省社科联项目(2014N079)

摘　　要：在社会养老服务体系建设中,居家养老因其结合了家庭照顾和社区服务的双重福利而受到鼓励。已有的居家养老服务模式受制于产品单一化和需求多样化之间的矛盾。结合广义虚拟经济理论和互联网众筹,提出居家养老众筹模式。从异质性需求的满足和价值共创的角度分析了这一模式的运行机制和优势所在。In the construction of old-age service system, home-based care for the aged is encouraged because it brings double benefits of family care and community services. The existing mode is subject to the contradiction between product simplification and demand diversification. We propose a crowd-funding mode for home-based care for the aged based on the generalized virtual economy and the internet. The operational mechanism and the advantages are analyzed from the view of heterogeneous demanding and value co-production.

关 键 词：广义虚拟经济 居家养老 差异性需求 众筹模式 

分 类 号：D669.6[政治法律—政治学]