家庭高等教育专业选择行为研究  

Research on Major Choice Behavior of Family Higher Education

作　　者：严培培[1] 陈方红[1] 

机构地区：[1]江西科技学院,江西南昌330098

出　　处：《时代农机》2016年第4期109-110,112,共3页Times Agricultural Machinery

基　　金：江西省教育科学"十二五"规划2014年度课题"农村家庭高等教育选择行为实证研究--江西省某县的案例"(项目编号为14YB115);2015年度教育部人文社会科学研究规划基金项目"我国农村家庭高等教育选择研究--基于江西省的田野调查"(项目编号为15YJA880006);2014年省知识产权软科学基金"知识产权对接中小企业模式研究"(项目编号为20143BBM26157)

摘　　要：家庭高等教育投资决策行为,不仅要对学校进行决策,还要对专业进行决策,文章从风险成本收益角度,在理论上阐述了家庭高等教育专业选择的内在机理,并从经济角度分析家庭高等教育专业选择行为特点,得出在专业选择过程中,考生家庭在专业选择过程中主要关注点还是在收益和成本上,对风险考虑不足,整个决策过程是一种有限理性行为,并为家庭高等教育专业选择提出了相关政策建议。Family higher education investment decision-making behavior,not only to make decisions on the school,but also to the professional decision-making.From the point of view of risk cost, this paper theoretically expounds the internal mechanism of the choice of family higher education,and analyzes the characteristics of the professional choice behavior of the family higher education from the angle of economy.It is found that the candidates family in the professional selection process is mainly focus on the income and cost,in the risk of inadequate consideration,the whole decision-making process is a kind of limited rational behavior.This paper put forward the relevant policy recommendations for the family higher education professional choice.

关 键 词：家庭高等教育 投资行为 专业选择 

分 类 号：G640[文化科学—高等教育学]