我国文化软实力的传播力战略分析  

Study on the Dialectical Development of the Dual Dimensions of Chinese Mass Culture

作　　者：蒋红军[1] 于峰[2] 常雪[1] 杜雨来[3] 

机构地区：[1]佳木斯大学马克思主义学院,黑龙江佳木斯154007 [2]佳木斯大学学生工作部,黑龙江佳木斯154007 [3]佳木斯大学康复医学院,黑龙江佳木斯154007

出　　处：《边疆经济与文化》2016年第6期62-65,共4页The Border Economy and Culture

基　　金：黑龙江省文化艺术科学规划课题(2014D040);佳木斯市社科联课题(14072);佳木斯大学人文社科项目(13Sh201536)

摘　　要：在信息全球化的背景下,文化软实力正逐渐成为衡量国家或地区发展的重要指标,成为国际竞争的新兴领域。历史表明,文化在不断的变迁与发展中呈现流动性常态,其这一特质也使其具备了极强的传播力、感染力与影响力。因此在全球化发展的大背景下,提升国家文化软实力,增强文化传播力则从另一角度扩张了国家的经济、政治、军事影响力。Since the founding of our country,China＇ s cultural development can be divided into two periods, be- fore the reform and opening up, mainly developed cultural undertakings; after the reform and open policy, the de- velopment of cultural industry is more and more quickly. At present, the cultural development of our country also has a lot of problems. We must combine the cultural undertakings and cultural industries development, harmonies and unified the two dimensions, promote the healthy development of culture.

关 键 词：信息全球化 文化软实力 传播力 

分 类 号：G125[文化科学]