学术期刊品牌形象影响因素的相关性与对策研究  

The correlation study on influence factors of academic journal brand image promotion and its strategies

作　　者：邓群[1] 张贵芬[1] 王彩云[1] 

机构地区：[1]中国矿业大学学报编辑部,江苏省徐州市泉山区221008

出　　处：《中国科技期刊研究》2016年第6期629-636,共8页Chinese Journal of Scientific and Technical Periodicals

基　　金：江苏省科技期刊研究基金重点项目"科技期刊品牌竞争力评价及打造策略研究"(JSRFSTP2013A02)

摘　　要：【目的】提出提升学术期刊品牌形象的意见与建议,为学术期刊品牌的构建与提升提供新的思路。【方法】通过设计学术期刊品牌形象影响因素调查问卷,运用多元统计分析方法,对问卷进行了信度分析、效度分析、因子分析、相关性分析和回归分析;通过学术资源数据库收录情况、论文的质量水平、本学科领域知名专家学者发表论文情况、论文的创新程度与研究问题的前沿性、期刊发行与期刊内容传播途径、参与学术活动情况、学术道德规范等7类因素,对学术期刊品牌形象的贡献大小进行了分析。【结果】研究表明,学术期刊的品牌形象与7类影响因素均存在中等以上程度的相关性。【结论】在7类影响因素中,"学术资源数据库收录情况"是影响学术期刊品牌形象最主要的因素,其他因素也对学术期刊品牌形象的塑造产生正面影响。[Purposes]This paper aims to disclose factors affecting academic journals＇ development over the past few years in China and put forward feasible strategies to speed up the journal brand and image construction. [Methods]A questionnaire survey on influence factors of brand images was conducted and then the results were analyzed in terms of reliability,validity,factor,correlation and regression by the multivariate statistical analysis. The contribution of seven factors to the brand image was discussed,including the indexed situation of academic resource databases,the quality of papers,contributions of renowned scholars,the novelty of papers and the prospectiveness of topics,journal publication and the mode of content transmission,attendance in academic activities,and the academic code of ethics. [Findings]Research results demonstrate that the brand image of academic journals has medium or larger correlations with all the seven factors. [Conclusions]The indexed situation of academic resource databases is the most important factor for the prominence of journal images,while six other factors also have positive effects on the brand construction of academic journals.

关 键 词：学术期刊 品牌形象 对策 因子分析 

分 类 号：G237.5[文化科学]