山东省城镇居民体育消费现状调查与分析  

The Investigation and Analysis on Current Situation of Sports Consumption For Urban Residents in Shandong Province

作　　者：陈龙[1] 张守信[2] 

机构地区：[1]济宁学院体育系,山东曲阜273155 [2]哈尔滨商业大学体育学院,黑龙江哈尔滨150076

出　　处：《济宁学院学报》2016年第3期59-63,共5页Journal of Jining University

基　　金：济宁学院人文社科类项目(2014QNSK08)

摘　　要：运用文献资料法、问卷调查法和数理统计等研究方法,对山东省城镇居民体育消费现状进行调查研究。结果显示:山东省城镇居民体育消费意识较强,但体育消费的总体水平不高,主要集中在201-500元/年,体育消费的支出与年龄成反比;山东省城镇居民体育消费呈现明显的区域性差异:东部沿海地区的体育消费水平明显高于内陆地区;内陆经济发展较好城镇居民的体育消费水平要高于经济欠发达城镇居民。针对这一现状,提出发展城镇居民体育消费的相应对策,从而为促进山东省城镇居民体育消费的健康发展提供依据。By using the methods of literature, questionnaire and mathematical statistics, this paper studies the sports consumption behavior of urban residents in Shandong province. The results showed that： the characteristics of Shandong Province urban residents sports consumption consciousness is strong, but the overall level of sports consumption is still low,mainly concentrated in the 201-500 yuan / year; the expenditure of sports consumption is inversely proportional to the age; the sports consumption of urban residents in Shandong province has obvious regional differences： the sports consumption level of the eastern coastal areas was significantly higher than that in inland areas, inland economic development better urban residents sports consumption level to higher than the economy owes the developed urban residents. In order to solve this situation, we put forward some countermeasures on developing the urban residents＇ sports consumption, so as to promote the healthy development of the town residents＇ sports consumption in Shandong province.

关 键 词：山东省 体育消费 现状 影响因素 

分 类 号：G80-05[文化科学—运动人体科学]