全媒体环境下高校图书馆馆际互借与文献传递服务宣传与推广路径——以北京师范大学图书馆为例  

The Promotion Path of Interlibrary Loan and Document Delivery Service of University Library under Omni-Media Environment——Taking Beijing Normal University Library as the Example

作　　者：杨雪萍[1] 牛爱菊[1] 刘兰[1] 

机构地区：[1]北京师范大学图书馆

出　　处：《图书馆工作与研究》2016年第6期100-103,共4页Library Work and Study

基　　金：国家社科基金项目(青年项目)"高校图书馆全媒体服务推广模式及运行保障机制研究"(项目编号:14CTQ007)研究成果之一

摘　　要：全媒体深刻影响着高校图书馆的服务与建设,馆际互借与文献传递服务也不例外。文章分析了全媒体环境对馆际互借与文献传递服务的影响,并论述了全媒体服务宣传与推广路径,包括借助全媒体宣传服务、借助全媒体"融合式"核心理念融合其他服务、发展全媒体馆际互借员等,以此为读者提供个性化、泛在化的文献服务。以北京师范大学图书馆实践为例,为全媒体环境下馆际互借与文献传递服务的宣传与推广提供参考。Omni-media affects the service and construction of university library deeply,including the service of interlibrary loan and document delivery.The paper analyzes the influence of the omni-media on the service of interlibrary loan and document delivery,then discusses some methods of promotion under the omni-media environment in the purpose of providing some individualized and ubiquitous service to readers,such as promoting the service by using omni-media,converging other service by virtue of ＂convergence＂ in the core idea of omni-media,developing omni-media interlibrary loan librarian.This paper takes the service of Beijing Normal University Library for example to give some reference to promote the service of the university library＇s interlibrary loan and document delivery under the omni-media environment.

关 键 词：全媒体 馆际互借 文献传递 

分 类 号：G252.4[文化科学—图书馆学]