移动客户端一对多阅读推广探索——以微信公众平台为例  

A Research on One-to-many Reading Promotion with Mobile Clients: Taking We Chat Public Platform as an Example

作　　者：王兰伟[1] 

机构地区：[1]湖南图书馆,湖南长沙410011

出　　处：《图书馆研究》2016年第3期63-67,共5页Library Research

基　　金：湖南图书馆2015年立项课题"全媒体时代的图书馆阅读推广研究"(项目编号XTX201502)研究成果之一

摘　　要：移动互联网深深地改变了人们的阅读方式和习惯。微信公众平台作为移动客户端影响巨大的APP,因其庞大的用户群成为图书馆开展阅读推广的利器。在广泛调研图书馆界、出版界及其他众多文化、阅读类微信公众平台开展阅读推广的基础上,探索图书馆利用微信公众平台开展阅读推广的理念与方法。Mobile internet has deeply changed people＇s reading habits and reading ways. As an influential APP in mobile clients, We Chat public platform is an effective tool for promoting reading. On the basis of researching many We Chat public platforms for reading, such as library circle, publishing circle and cultural institutions and groups, this paper explores ideas and methods of public libraries to promote reading with We Chat public platform.

关 键 词：移动客户端 微信公众平台 阅读推广 

分 类 号：G252[文化科学—图书馆学]