“互联网+中医药”:重构中医药全产业链发展模式  

“Internet plus Traditional Chinese Medicine”: Reconstructing Development Pattern of the Traditional Chinese Medicine's Whole Industry Chain

作　　者：陈静锋[1] 郭崇慧[1] 魏伟[1] 

机构地区：[1]大连理工大学系统工程研究所,辽宁大连116024

出　　处：《中国软科学》2016年第6期26-38,共13页China Soft Science

基　　金：国家自然科学基金项目(编号:71171030;71421001);国家软科学研究项目(编号:2013GXS2D018)

摘　　要："互联网+"行动的不断深化加快推动了中医药产业链的转型升级。本文通过总结我国现阶段"互联网+中医药"环境下典型中医药企业的发展实践经验,并结合"互联网+"行动的市场化改革和信息化建设特点,重构了中医药全产业链未来发展模式。在此基础上,本文分析了"互联网+中医药"环境下中医药全产业链的延伸、精炼、闭环、大数据与个性化等发展特征,中医药全产业链上中下游利益主体间新型的博弈关系及新型中医药文化传承与传播模式。此外,为促进我国中医药全产业链快速、可持续发展,本文提出了四点启示。The continuous deepening of ＂ Internet plus＂ action has accelerated the transformation and upgrading of traditional Chinese medicine industry chain. By summarizing the practical experience of the typical Chinese medicine enterprises under the background of the current ＂ Internet plus traditional Chinese medicine＂, and combining the characteristics of market-oriented reform and information construction of ＂ Internet plus＂ action, we reconstruct the future development pattern of the traditional Chinese medicine＇ s whole industry chain. On this basis, we analyze some typical features of the traditional Chinese medicine whole industry chain, such as extension, refining, ＂closed loop＂, big data and personalization, the new type game relationship among all the interest groups, and the new inheritance and communication mode of the traditional Chinese medicine culture. Moreover, to promote the rapid and sustainable development of traditional Chinese medicine whole industry chain, we summarize three suggestions simultaneously.

关 键 词：“互联网+” 中医药全产业链 发展模式 博弈关系 传承与传播模式 

分 类 号：C934[经济管理—管理学]