微信公众号导航网站发展现状与趋势  

The Development and Trend of the Navigation Websites of Wechat Official Account

作　　者：周春雷[1] 田晓蒙 

机构地区：[1]郑州大学信息管理学院,河南郑州450001

出　　处：《现代情报》2016年第6期108-112,共5页Journal of Modern Information

基　　金：郑州大学"新媒体公共传播"学科方向招标课题(课题编号:XMTGGCBJSY18)阶段性成果

摘　　要：[目的 /意义]面对大量涌现的微信公众号,如何帮助用户快速、准确地获取所需信息是目前亟待解决的问题。公众号导航网站的出现部分解决了这个问题,但仍存在很多不足。本文欲针对此问题寻求优化措施及方法。[方法 /过程]对较有代表性的微信公众号导航网站进行研究,将其与传统的网址导航网站进行异同分析,还针对微信公众号的评价问题及导航网站的发展思路提出了若干建议,最后还探讨了导航网站的发展趋势。[结果/结论]本文提出的改进设想可为微信公众号导航网站的发展提供参考。[Purpose/Significance] Faced with massive Wechat official accounts,how to help users quickly and accurately obtain the required information is a serious problem. The appearance of Wechat official account navigation website solved this problem partially,but there are still many deficiencies. [Methods / Process] Research on comparatively representative Wechat official account navigation website,and compare them with the traditional web site navigation. Also put forward several suggestions for the evaluation of Wechat official account and developmental thinking of navigation website,finally discussed the developmental trend of navigation website. [Result / Conclusion] These improvement assumption based on user＇s point of view that put forward in this article could provide some reference for the development of Wechat official account navigation website.

关 键 词：微信 公众号 导航网站 

分 类 号：G203[文化科学—传播学]