黑龙江省冰雪体育旅游产业发展的影响因素及对策研究  

The Influence Factors and Countermeasures Research on the Development of Winter Sports Tourism Industry in Heilongjiang Province

作　　者：张志哲[1] 

机构地区：[1]黑龙江工程学院体育部,黑龙江哈尔滨150000

出　　处：《哈尔滨体育学院学报》2016年第2期55-59,共5页Journal of Harbin Sport University

摘　　要：于得天独厚的地理位置,黑龙江省曾经是我国冰雪体育旅游的最佳目的地。但近些年,黑龙江省的冰雪体育旅游受到来自全国多地的竞争和威胁。本文采用文献资料、数理统计、调查等研究方法,详细分析了黑龙江省在冰雪体育旅游产业上存在的优势和制约黑龙江省冰雪体育旅游产业发展的不利因素,客观地提出了制约黑龙江省开展冰雪体育旅游产业的对策,以能充分利用现有资源,打造区域性特色冰雪体育旅游文化,形成冰雪文化发展与体育文化发展互补、并进。In the advantageous geographical position,once in heilongjiang province is the best destination of ice and snow sports tourism in China. But in recent years,the ice and snow sports tourism in heilongjiang province from much of the country ＇s competition and threats. This article USES the literature material and mathematical statistics,the methods of investigation and research,a comprehensive survey of the current situation of the development of ice and snow sports tourism industry in heilongjiang province,are analyzed in detail on the ice and snow sports tourism industry in heilongjiang province existing advantages and adverse factors restricting the development of ice and snow sports tourism industry in heilongjiang province,put forward objectively restricts the heilongjiang province countermeasures of ice and snow sports tourism industry,to make full use of existing resources,build the regional characteristics of ice and snow sports tourism culture,cultural development and the formation of ice and snow sports culture development complement each other,hand in hand.tourism industry in heilongjiang province.

关 键 词：黑龙江省 冰雪体育旅游 市场 对策 

分 类 号：G80-05[文化科学—运动人体科学]