吉林省城市商圈发展策略研究  

Studies on Development Strategies of Jilin Province's Urban Commercial District

作　　者：张竞[1] 董洪印 

机构地区：[1]北华大学经济管理学院 [2]吉林省永吉县政府

出　　处：《北华大学学报（社会科学版）》2016年第3期105-108,共4页Journal of Beihua University(Social Sciences)

摘　　要：城市商圈建设是区域经济发展的重要环节,在吉林省经济发展中起到重要作用。吉林省经济发展进入以消费促升级的"新常态",通过城市商圈的产业集聚和市场流通效应,完善市场配置资源模式,增内需求发展的任务非常紧迫。目前,吉林省所辖的九个地级市的城市商圈根据销售能力可以划分为三个层级,吉林省地级市的城市商圈存在结构不合理,定位不清晰,城市间联系弱化,智慧型商圈建设落后,基础配套设施不完善等问题。吉林省规划城市商圈的布局及发展路径应根据"生态文明"建设的要求,基于空间结构理论和以人为本的4C营销理论,结合吉林省的实际情况,从宏观、中观、微观三个方面制定策略,即宏观上侧重城市间商圈布局的协调,中观上注重城市商圈体量规模调节,微观上加强智慧型商圈建设,提升城市商圈的运营效率。Urban commercial district construction is an important part of regional economic development,and plays an important role in the economic development of Jilin Province.Under the background of ＂new normal＂economy,Jilin province promotes to consumption upgrading,through the city business circle market circulation and the effect of industrial cluster,perfect the market resources allocation mode,and the task of increase the consumption demand s very urgent.Based on the research of nine prefecture-level cities in Jilin province,we used the cluster analysis method to divide the nine cities into three echelons.We analyzed the current problems of urban commercial district in Jilin province,such as unreasonable structure,fuzzy Positioning,weakening link between cities,and lack of intelligent business and basic facilities.Basing on spatial distribution and industrial cluster theory,we put forward the idea of Jilin province＇s city business circle construction and development strategies from macro,medium and micro aspects. The macro strategies focus on city business circle layout coordination,the medium strategies pay attention to the city business circle size scale adjustment,and micro level strengthen the construction of an intelligent business circle and improve operational efficiency.

关 键 词：城市商圈 吉林省 聚类分析 商圈结构 空间结构理论 4C营销理论 

分 类 号：F727[经济管理—产业经济]