大数据时代县域O2O电商平台设计  

The design of County O2O Electronic Business Platform in Big Data Era

作　　者：徐恺英[1] 盛盼盼 窦平安[1] 

机构地区：[1]吉林大学管理学院,吉林长春130022

出　　处：《情报科学》2016年第7期56-58,75,共4页Information Science

摘　　要：县域经济在中国具有举足轻重的作用。随着县域企业和消费者应用电子商务日益广泛和深入,如何加快县域电子商务发展已成为迫在眉睫的问题。本文运用网络调查、文献收集等研究方法,利用大数据分析县域用户消费习惯,构建县域O2O电商平台,以期提高县域居民生活质量,改善生活方式,提升县域经济发展,并对县域电商服务平台在吉林省的应用进行实证研究。本文的研究对推动我国县域电商建设和促进我国县域经济发展具有一定的理论和现实意义。County economy plays an important role in China.With the increasingly extensive and in-depth development of e-commerce and consumer applications, how to accelerate the development of electronic commerce has become an urgent problem. This paper uses the methods such as network survey and literature collection, analyses the county user consumption habits by big data, builds the county O2O e-commerce platform to improve the quality of life of the county residents, improve the way of life, enhance the county economic development, and conducts an empirical research on the application of e-commerce service platform for the counties in Jilin Province. The research of this paper has certain theoretical and practical significance to promote the construction of county e-commerce and promote the development of county economy in China.

关 键 词：大数据时代 O2O 县域电商 

分 类 号：F713.36[经济管理—产业经济]