浅论湖湘旅游文化的审美特质  

On Aesthetic Features of Huxiang Tourism Culture

作　　者：皮元珍[1] 薛其林[1] 李映辉[1] 

机构地区：[1]长沙大学旅游管理系,湖南长沙410022

出　　处：《中南林业科技大学学报（社会科学版）》2016年第3期71-76,共6页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：湖南省科技创新团队支持计划"湖湘文化与区域旅游产业开发"([2014]207号);湖南省基地项目"学习型高校文化资源平台建设研究"(14JD06)

摘　　要：湘水脉脉,骚风习习。湖湘历史文化苍茫遥远,又浩瀚繁复。在长期的发展积淀过程中,造就了独具特色的"旅游审美"文化。既有荡气回肠的宏大故事,又充满了天马行空的玄思妙想。湖湘这片神奇秀美之地,不但用三湘四水养育了万千湖湘儿女,用巍峨山川成就了潇湘子弟的刚毅坚强,更为重要的是她以英雄辈出、人文荟萃深厚博大的文化积淀,彰显出湖湘旅游文化深邃绵长,浪漫多情,绮丽清俊,生生不息的审美特质。Wetland Park has both ecological protection function and tourism development value because of its natural resources. It is a real problem to effectively balance the interactive relationship between ecological value and economic value, to get maximum value, and to promote the sustainable development of Wetland Park. Through the comprehensive analysis of the tourism development process of Urban Wetland Park, it finds that there are two core issues which restrict wetland park＇s development： first, lack of scientific management, mainly manifested as the lack of systematic and standardized management approach, hierarchical management structure, professional and reliable management personnel, efficient and scientific management tools. Second, lack of marketing innovation, mainly manifested as the single mode and the lack of publicity. Problem oriented, this paper puts forward some suggestions to promote the orderly development and management of Wetland Park： paying more attention to scientific planning and functional layout, setting a well defined management mechanism, and using a vertical management mode, promoting the integration between community and Wetland Park, exploring new means of propaganda and pattern.

关 键 词：湖湘旅游文化 审美特质 自然景观 人文景观 

分 类 号：F205[经济管理—国民经济] F592