互联网视域下的生态旅游网络营销实例分析  

The Internet Marketing Case Analysis of Eco-tourism under Internet Sight

作　　者：傅士芹 

机构地区：[1]安徽工商职业学院旅游管理系,安徽合肥231131

出　　处：《中南林业科技大学学报（社会科学版）》2016年第3期91-94,共4页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：江苏省教育厅哲学与社会科学研究项目"江苏省乡村家庭旅游小企业经营特征;家庭影响及社区效应研究"(2013SJD790025)

摘　　要：当今时代,网络营销已经渗透到各行各业,而生态旅游作为一种新型旅游形式要想得到快速发展,就需加快推进网络营销的发展进程,增强旅游企业的经营活力,为企业带来更大的经济效益。由于生态旅游具有产品设计的特殊性,地域选择的特异性,生态旅游的可持续性,保护环境的准则性,旅游活动的小型化等基本特征,所以本文从网络平台建设,通讯服务,媒体宣传等方面介绍了加快生态旅游网络营销发展的有效手段。The present age, network marketing has penetrated into all walks of life, and eco tourism as a new form of tourism to get fast development,It is necessary to speed up the development process of network marketing, Enhance the operating vitality of tourism enterprises, for enterprises to bring greater economic benefits. Because the ecological tourism has the particularity of product design, specificity of region selection, sustainable development of ecological tourism, guidelines for environmental protection, the basic characteristics of tourism activities such as miniaturization, so this article from the network platform construction, communication service, media publicity and other aspects of the development of ecological tourism network to speed up the development of effective means.

关 键 词：生态旅游 环境保护 网络营销 经济效益 

分 类 号：F205[经济管理—国民经济] F592