海洋文化与宁波商业习俗的传承发展  

Marine Culture and the Inheritance & Development of Ningbo's Business Customs

作　　者：杨鹏飞 

机构地区：[1]余姚社科院,浙江宁波315000

出　　处：《浙江工商职业技术学院学报》2016年第2期1-5,共5页Journal of Zhejiang Business Technology Institute

摘　　要：海洋文化是一种商业文化。宁波的市、商交易民俗和商业会馆习俗,在历史渐进过程中不断接受新的交易方式、生活方式、生产方式以及新的价值观,在全球商业嬗变中形成独特的宁波商俗文化现象。宁波商俗经过千年的沉淀,形成特色的海洋商业符号、商业信号和商俗所产生的重商务实观念,开拓拼搏精神,传承与发展宁波商俗有利于推进宁波兼容并蓄的海洋商业文明,有利于在开明开放走向世界市场中起到巨大作用,给现代宁波海洋商业经济可持续发展给予有益的启示。Marine culture is a commercial culture. In the historical evolution, by accepting the new trading mode, life style, production methods and new values, Ningbo＇s business customs has become the unique commercial cul- ture. After thousands of years of development, Ningbo＇s business customs has formed its own marine commercial symbols and commercial signals. The inheritance and development of business customs could promote marine commercial civilization and could play an important role in entering into world market, and it is helpful to the sustainable development of marine commercial economy in modem Ningbo.

关 键 词：海洋文化 市商交易 商业会馆 商俗 传承发展 

分 类 号：G127[文化科学]