自营沥青产品营销环境分析及其应对策略——以福建F炼厂为例  

An Analysis of Asphalt Marketing Environmetn and Strategies——A Case Study of the Fujian-based F Refinery

作　　者：赵天星 

机构地区：[1]福建联合石油化工有限公司,福建泉州362800

出　　处：《石油化工管理干部学院学报》2016年第3期27-31,共5页Journal of Sinopec Management Institute

摘　　要：本文对沥青行业发展、沥青市场需求、资源来源情况、目标市场竞争等状况进行了分析,并以福建F炼厂为例,提出自营沥青产品的营销策略,以期对业内其他自营产品的营销策略提供相关借鉴。The paper introduces the development of the asphalt industry, the market demand for asphalt, sources of the asphalt resource and competition in target markets. It uses the Fujian-based F Refinery as the case to discuss the marketing strategies for proprietary products, with the aim of providing some insights for other companies in developing marketing strategies for their proprietary products.

关 键 词：沥青 沥青市场 营销 自销产品 

分 类 号：F426.7[经济管理—产业经济] F274