关于民主传播的理论探索  

A Theoretical Plumbing on Democratic Communication

作　　者：荆学民[1] 于淑婧 

机构地区：[1]中国传媒大学政治传播研究所,北京市100024

出　　处：《政治学研究》2016年第3期13-24,125,共12页CASS Journal of Political Science

基　　金：2011年国家社会科学基金重大项目"中国特色政治传播理论与策略体系研究"(11&ZD075)的研究成果;2015年国家社会科学基金项目"政治传播与主流意识形态话语体系研究"(15BXW059)的研究成果

摘　　要：民主的传播是指民主信息在政治共同体范围内的扩散、接受、认同、内化等有机过程,也即民主信息系统的运转。民主信息可分为经验、规范和终极三个层面。民主传播的动力有传播主体、传播本体、传播媒体和传播环境四个方面。民主信息在不同层次上体现的不同程度的特殊性和普遍性,决定着民主传播的分层趋势,而民主传播来自各个方面的合力又驱动着民主传播的整体性和整合趋势。民主传播的效果依其发生的逻辑顺序或表现阶段可分为认知、态度、意愿和行动四个层面。对民主信息的分层理解、民主传播的驱动以及分层与整合的民主传播机制的研究,为提升当今民主传播的效果提供理论支持。Obviously,there are plenty of theoretical researches focusing on the issue of democracy. However,few of them have paid enough attention to the communication of it especially in the perspective of political communication. The democratic communication,which includes the spread,acceptance,identification and internalization of democracy in a certain political community,is actually relevant to a system involving empirically,normatively and universally divided democratic information and four kinds of communicating motivation ranging from communicator,media,and environment to democracy itself. In this system,the democratic information shows universal and particular functionality in different aspects,figuring a multilevel structure for the communication process,while the four motivations make this structure as a whole. As to the effect of the democratic communication,it respectively emerges as informing democratic ideas,constructing related attitudes,cultivating free will and finally facilitating democratic actions based on how the system works. All in all,a deep analysis of the multilevel structure of information,the communicating motivation and the operation of the whole system would be theoretically beneficial to democratic communication.

关 键 词：政治传播 民主传播 传播机制 民主信息 

分 类 号：D082[政治法律—政治学]