江南:写出个黄金满屋  

Jiang Nan:To Write for a Golden House

作　　者：李佳 史小兵 

出　　处：《中国企业家》2016年第13期78-83,7,共6页China Entrepreneur

摘　　要：＂这辈子每次写新书都被人说江郎才尽,如今最早说我江郎才尽的都结婚生娃长出肚腩了,老子还在写书,销量比以前高十倍,而且腰围还是二尺三寸!＂1980年代的合肥,只有几路公交车,淝河穿城而过。距离河边不远的一户人家,有个小孩总喜欢对着窗外漆黑的夜发呆,不停幻想着妖魔鬼怪。这个小孩太想当个古惑仔了,Startups based on Internet contents are booming in so-called Era of Intellectual Property(IP).There are so many people dreaming to be super IPs.but they didn't have clear routes.In fact,before the concept of IP became popular,Jiang Nan,the richest writer in China,and Tianxia Bachang,a regular on the list of richest writers,were already super IPs.Even today,they are still super IPs.How did they become super IPs? What can entrepreneurs on content learn from their stories?Significantly,either Jiang Nan or Tianxia Bachang,considers himself a writer first,or primarily a writer.This may be the secret of their success.

关 键 词：淝河 龙族 人说 唐家三少 结婚生子 电影改编 漫客 系列电影 富豪榜 金庸 

分 类 号：F407.15[经济管理—产业经济]